A London based tanning brand selling premium self-tan kits and products. The high profile owner has an excellent reputation and works with lots of celebrities all over the world.
The products are very high quality and are therefore around 50% more expensive than most competitor brands. They are aimed at the celeb / influencer driven niche market.
We started working with this product based brand from its launch meaning that everything had to be built from scratch.
The client wanted us to work on Organic, Paid Social, PPC and Conversion Rate Optimisation (CRO) for their website and wanted to grow their brand by 20% per month.
Currently we are focused on increasing new customer acquisitions, expanding the brand and subscription model, and increasing the customer lifetime value (LTV).
- Performed audit and brainstorm session on the brand assets focusing on improving creative
- Early implementation and optimisation of PPC to capitalise on the owner’s reputation within the industry
- Strategy consultations covering all marketing channels and activity; reviewing current progress and advising next steps
- Use of influencers from the industry who resonate with the target audience to drive sales
- Several appearances on UK national morning TV shows which boosted exposure and sales
- Introduced a subscription model – the delivery of refills instead of purchasing new kits with the aim of increasing customer LTV
- Next steps are to implement complex Email Marketing flows using different influencers and content per product