CASE STUDIES.

How we helped this fabric hobby business grow from £2k/month to 60k/month revenue​ and turn a dream into reality.

The Client.

A boutique Fabric Designs brand specialising in bold, unique patterned fabrics designed by the owner.

Having only begun trading 3 months prior to working with us, this was a retail hobby-business run from home, with a small Facebook and Instagram following, making £2-5k revenue per month.
The Challenge.

The client wanted to scale her business so that she could give up her full-time job and concentrate on her dream eCommerce business.

The business had a very small online presence through Facebook, Instagram and their website, with low levels of organic engagement all round.

They did not have the in-house resources to manage paid advertising and were looking to outsource.

The Strategy.

  • Audited the brand assets and online store performance
  • Implemented a multi-stage ad funnel
  • Improved the creatives for their organic and paid advertising
  • Implemented an email marketing strategy (represents 20% of the overall revenue)
  • Introduced the client to Pinterest Marketing
  • Managed the online store overhaul in Year 2 (CRO) to improve the Conversion Rate
  • Offered consulting on business development and design production and management.

The Results

  • Overall monthly revenue has grown from £2-5k/month to £60k+/month in 1.5 years
  • 15-20% of overall revenue is generated from email marketing
  • Consistently maintain a ROAS above 5, with some months topping 7
  • Very high repeat order rate. Large wholesale customers found through Pinterest

ROAS

5.5

OVERALL REVENUE

+1200%

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